Our Team

Eric Thomas

Founder & President

Eric Thomas got his start in the industry as an apprentice for a commercial heating & air conditioning contractor in Virginia. From there, he received a bachelor’s degree in marketing from Western Kentucky University.

After graduation, he spent time working alongside the world’s largest home services franchisor doing digital marketing and website operations.

In 2020, he ventured off on his own to start Rival Digital – a digital marketing agency for HVAC contractors. Rival Digital specializes in helping business owners establish an online presence that produces a predictable lead flow, streamlines marketing & sales initiatives, and ultimately, builds a better future for their business.

Eric is the host of the Smart HVAC Marketing podcast – a podcast that provides practical tips for business growth from industry leaders.

Outside of his professional life, Eric enjoys surfing, woodworking, and going for hikes with his wife and dog.

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