If you’ve been researching how to improve your digital marketing campaigns, you’re probably wondering, “Are location pages good for SEO?” At Rival Digital, we know the best practices for creating location pages and how to use them to optimize your overall SEO strategy. Keep reading to discover everything you should know about location landing pages and their role in local SEO.
What Is a Location Page?
Also called geo pages, SEO location pages describe how your service applies to a specific location you serve. For example, if you run a pest control company in Orlando, Florida but serve multiple locations, you’ll like to have a different service page for each, but a location page only for the cities where you maintain a physical location. Therefore, your local landing pages will cover Orlando, but your service pages can include Pine Hills, Hunters Creek, and other nearby locations.
You should have pages for more than just the physical location of your company. The best location landing pages include separate entries for any city in which your local business can provide service.
How Location Pages Benefit Search Engine Optimization
Why are location pages good for SEO? They improve search engine algorithms and offer the following benefits:
- Visibility: When potential customers search for businesses to meet their needs, they usually use local search terms like “pest control near me.” Location pages ensure local customers see your Google Business Profile and know you’re one of the nearby businesses they can patronize.
- Ranking: High-performing location pages help you rank higher on local search results. Local users won’t scroll past the first few web pages, so ranking high offers the best chance you’ll increase your website visitors.
- Targeting: If you run a business that only provides service near its physical locations, why would you spend money targeting customers across the country? When you create location pages, you have better target marketing that doesn’t waste your resources.
- Traffic: When you draw customers from your service area, you can drive more foot traffic to local businesses. If you have a multi-location business, effective location pages can help drive traffic to the business location that needs more customers.
- Authority: When customers view you as an authority, they become more likely to remain loyal. Appearing high on local search engines establishes you as a trustworthy and local expert.
- Conversion: Since they target the customers your business serves, local search engine results pages have better conversion rates. This means that when a customer sees your localized content, they’re more likely to click on the location page rather than pass it by because it’s irrelevant.
- Reviews: Local searches can utilize the power of positive reviews to generate more customer interest.
- Affordable: In general, local SEO efforts require less investment than a broader approach. However, many businesses still need an SEO strategy that goes beyond using a local keyword.
- Awareness: When you prioritize developing a local landing page, media in the area are more likely to find your location page and feature it. Monitoring the landing pages of your competition can help you gain more awareness of their current marketing techniques.
Improving Your Location Pages
Are location pages good for SEO? Yes, and you should use the following strategies to optimize the quality of your local landing page.
Consider Your Business Type
Not every business can benefit from a local business listing. For example, if you primarily sell products, rather than services, you may not find it worth it. Location landing pages can benefit the following types of businesses the most:
- Retail locations that rely on foot traffic
- Medical offices
- Lawyers, accountants, and professional services
- HVAC companies
- Plumbers
- Electricians
- Pest control businesses
Don’t Overdo It
If you have too many location landing pages, Google views it as trying to game the system and will punish you. You should not have a location page for a city where you don’t have a physical office.
However, another local SEO strategy includes using service pages tailored to each city you provide service.
Use Google My Business
Now known as your Google Business Profile, GMB is a free marketing tool that helps you control how you appear on a Google Map and search results. You can use it to help you drive traffic to your location page.
Rank Higher on Search Engines With Rival Digital
Are location pages good for SEO? For many businesses, they provide exceptional results. Rival Digital specializes in creating stunning and effective local landing pages that put your business front and center and drive traffic.
Call 800-674-9823 to schedule a consultation today.
