Are you wondering how to do keyword research for SEO so you can improve the results of your digital marketing? At Rival Digital we’re experts in conducting keyword research and maximizing your returns on your marketing investments. From free keyword research tools to understanding your target audience, we have all the suggestions you need to take your advertising to the next level.
What Is Keyword Research?
Keyword research is one of the most important elements in a successful HVAC SEO strategy. SEO affects how high you appear in search results, and thus how easily prospective customers can find your website.
Keyword research involves determining the terms most used by your potential customers. For example, if you run a plumbing business, your primary SEO keywords likely comprise phrases like, “Plumbing repairs near me.” While finding the best keywords doesn’t guarantee a successful strategy, you cannot succeed without using the right target keywords.
Why is Keyword Research Important?
SEO keyword research remains one of the most important aspects of digital marketing because it’s one of the easiest ways potential customers can find you. When people need a product or service, they likely use search engines to find the best company. However, they won’t want to scroll past the first few options, so ranking near the top means you gain more website traffic than your competitors.
When you effective methods for how to do keyword research for SEO, you gain several benefits:
- Trend insights: Staying updated on marketing trends and shifts in buying habits can give you an edge in your industry. When you know the relevant keywords people search each month, you’ll know how to adjust your content, products, and services before shifts become mainstream.
- Customer acquisition: Customers become loyal to companies who consistently meet their needs. When you conduct keyword research, you can identify and meet those needs, cultivating more consistent and long-term acquisition.
- Topic guidance: If you have trouble with blog post ideas, researching keywords can help. By writing about topics related to your keyword list, you can continually produce relevant content.
Best Keyword Research Tools and Tips
If you’re wondering how to improve your search results with keywords, the professional uses the following tips to optimize marketing performance.
Find the Right Tools
Finding the right tools is an important part of choosing the right keywords customers use for search queries. Your best keyword research tool can depend on the situation, but Rival Digital uses some of the following SEO tools to great success:
- If you’re on a tight budget, Google Keyword Planner can give you a general idea of the best search terms, but it doesn’t give many details about certain keyword metrics like search volume data.
- The Google search console is a great tool for measuring your relevance. It shows you the 1,000 most popular keywords that rank on your website.
- The keyword magic tool remains one of the most powerful methods of generating keyword ideas. It has access to over 2.6 billion and helps you choose both short-tail and long-tail keywords.
- Google Analytics helps you assess the performance of your websites and ad campaigns.
- Google Trends provides one of the most important keyword tools because it helps you search, compare, and track a target keyword over time and in various locations.
Maintain Relevance
If you’re wondering how to do keyword research for SEO, ensure your keyword ideas stay relevant to your customer’s search intent. This means you use both high-volume keywords and related keywords that can help you appear on search engine results pages even when your potential customers use less popular keywords.
Consider Search Volume
When you research keywords, keep in mind the monthly search volume. Search volumes show how many times customers use a keyword for related searches. The higher the volume, the higher the potential traffic you obtain.
Remember Keyword Difficulty
Keyword difficulty measures how easily you can rank in the top 10 search results with the term. It factors in your site’s current performance, the term’s relevance to your website, and how many people are competing to use the term. The keyword’s difficulty manifests as a score ranging from one to 100, with higher scores providing greater difficulty.
Rival Digital Can Improve Your Search Engine Optimization
At Rival Digital we know how to do keyword research for SEO at a higher level. Whether it’s knowing what search intent your customers have or knowing the best tools for the keyword research process, we produce high-level results. To book a consultation, call 800-674-9823.
