Is your garage door business having trouble snagging local customers? The garage door industry is a huge one, and if you’re a small business owner, you’ll need to work extra hard to snag market share from the biggest names in garage door repair.
Below, learn how to market a garage door business with winning tips that work in today’s digital age.
Leveraging Local SEO
If your garage door repair company isn’t appearing in local search results, you can’t expect users to find your business. That’s where local search engine optimization (SEO) comes in.
Local SEO involves tinkering with your website so it shows up higher in search engines when potential customers search for things like “garage door repair near me.” It’s an easy way to boost online visibility, and best of all, it’s free.
Follow these SEO best practices to score more garage door customers:
- Sprinkle relevant keywords that appeal to your target audience throughout your content.
- Add images and videos to your website.
- Optimize your titles and meta descriptions.
Spruce Up Your Garage Door Website
While you’re working on SEO, now’s a good time to make sure that your garage door website is up-to-date and in good shape. To start, check out websites from other garage door companies and local businesses, which’ll help you gather ideas for your site.
Ensure that your site is easy to navigate, and put important information in obvious places (such as your “Contact” or “About” pages). Add calls to action throughout your site so new and existing customers know what steps to take to schedule your garage door services.
Flex Your Creativity With Regular Blog Posts
Wondering how to market a garage door business? Regular blogging is an excellent digital marketing strategy for beginners. Not a writer? Don’t worry; you don’t have to be Shakespeare to reach potential customers with blogging.
You’re an expert when it comes to garage doors, so here’s your chance to shine. If you need garage door marketing ideas for your blog, try these:
- Garage door installation basics
- Garage door maintenance tips
- How to choose the right garage door
- How much to spend on a new garage door
For more ideas, try a keyword planner tool. It’ll tell you what potential customers and garage door leads in your area are searching for.
Give Garage Door Business Ads a Shot
If your garage door business growth has slowed to a halt and you’re wondering how to market a garage door business, try local services ads (LSAs). This is one of the best online marketing strategies to help you generate garage door leads.
PPC ads for garage door businesses work because they’re aimed squarely at your target audience. Google shows these ads to users who are interested in your garage door services, so they’re likely to become new customers.
Complete Your Google Business Profile
Be sure to complete the Google Business Profile for your garage door company. Doing so provides free garage door marketing and boosts your brand’s visibility, so it’s a no-brainer.
Entice garage door leads to call you by adding contact information, photos of your business, and details about your services. And if users ask questions through your profile, be sure to answer them promptly.
Ask for Online Reviews
Garage door companies live and die by their reviews. If you don’t have many, start asking! To get the ball rolling, you can entice new customers to leave a review in exchange for a small reward, such as a discount on their next service.
Once you have some positive reviews, post those customer success stories on your website and social media. Reviews from satisfied customers tend to have a snowball effect. Once you have a few, it gets easier and easier to collect even more garage door leads and reviews.
Tried-and-True Local Marketing Strategies
Digital marketing services work wonders to help garage door companies score customers, but don’t forget about good old-fashioned local garage door marketing. Try sending direct mail to households that match your target demographic. You can also ask happy customers if you can place a sign advertising your business on their lawns.
Need Help With Your Marketing Efforts? Reach Out to Rival Digital
Want more tips on how to market a garage door business? Rival Digital specializes in helping garage door companies like yours. When you work with us, you could enjoy a better position in the search results, more eyeballs on your website, and bigger profits.
To start crafting your garage door marketing plan, book a consultation online or call us at (800) 674-9823 today.
