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How to Market a Restoration Business

Published on July 5, 2024
How To Market A Restoration Business

Are you wondering how to market a restoration business? If you need more leads for your restoration services, ask Rival Digital to create a custom marketing strategy.

Your customers rely on you to recover from natural disasters. We’ll help them find you so you can develop relationships with them and avoid sending them to other businesses for restoration services.

The Best Marketing Strategies for Your Restoration Company

Restoration companies that use online marketing should always work with a restoration marketing company. You’ll get a higher return on your investment than doing it yourself and will probably realize results more quickly.

Identify Your Unique Selling Points

To set yourself apart from other water restoration companies, identify what makes you unique and incorporate it into all your marketing materials. How do you identify what makes you unique?

  • Pinpoint one or two areas of service where you excel and highlight those.
  • Confirm the specialized services you offer meet real customer needs.
  • Identify where your competition underperforms and improve those aspects of your business.

Determine the Best Restoration Services Marketing Techniques

If you’re wondering how to market a restoration business, not every piece of advice works universally well for every business. A professional agency can help you decide which marketing channels work best.

The most common marketing tactics include:

  • Improving search engine rankings with SEO optimization
  • Email marketing campaigns
  • Paid advertisements
  • Optimizing your website for increased conversion rates
  • Building a social media following

Build an Outstanding Website

A high-quality website can improve your search engine marketing and conversion rate at the same time. This means more potential customers will see you, and you’ll experience a higher correlation between website views and bookings for your service.

Your website should look beautiful and be easy to use. You must optimize it for mobile devices and ensure it loads within two seconds. Utilize a variety of content including before and after photos, customer reviews, blogs, and frequently asked questions.

Optimize Your Google Business Profile

Your business profile on Google is an important tool for increasing your local SEO. This helps people from your local community find your business, and it’s more useful than someone seeing your website when they live on the other side of the country.

Incorporate Social Media Accounts

A comprehensive restoration marketing approach includes social media platforms. Social media marketing grows your audience and helps build trust, so you can reach a wider demographic of customers. It’s also a great way to collect more online reviews to build trust and set yourself apart in the restoration industry.

Invest in Google Ads

If your digital advertising includes paid ads, you’ll have a better marketing strategy. It can help you find customers that wouldn’t otherwise look for your services. Working with a digital marketing agency can help you optimize these costs so you don’t waste resources.

Digital Rival Can Attract Potential Clients

When you’re wondering how to market a restoration business, reach out to Rival Digital. We’ll use effective marketing efforts to increase how often you book flood restoration and other services.

To book a consultation, call 800-674-9823.


Eric is the Founder & President of Rival Digital. He has been doing HVAC digital marketing for several years and brings a wide range of knowledge to the table.

How to Market a Restoration Business

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