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Field Notes

Four Pest Control Marketing Strategies To Expand Your Reach and Boost Growth ๐Ÿ“ฃ

Published on June 3, 2024

Over 30,000 businesses claim a spot in the pest control industry in the United States. With so many options for your customers to choose from, it’s essential to make your pest control service stand out from the rest. But how?

Executing the right pest control marketing strategies can help you find more customers while differentiating yourself from other local pest control businesses. As your pest control digital marketing experts, Rival Digital is here to share some of our favorite pest control advertising ideas to help you grow your digital footprint.

1. Create and Promote Your Google Business Profile

Millions of people conduct a Google search every day to find different services and products. If you want to reach them, you need to invest in a Google Business profile.

This is basically a listing on Google that gives potential customers basic information about your business, like your location, operating hours, and contact information. It can even display online reviews and an overview of the pest control services you offer.

2. Give Your Pest Control Company the Website It Deserves

It should be a no-brainer that pest control clients like to see a website. You need an attractive, easy-to-navigate website that shows why you’re not like most pest control companies.

Have fun with your website’s design and focus on things like your company’s colors and logo and anything else that makes your team unique. Highlight your unique selling points while making it easy for website visitors to contact your company.

The ideal website has:

  • Client portals
  • Attention-grabbing visuals
  • Easy navigation
  • Links to social media profiles
  • Online scheduling tools
  • Contact information

3. Give Special Attention To Your Content

At the heart of all pest control marketing strategies is SEO. Search engine optimization can help put your pest control company’s name at the top of the search results pages, and this requires you to give special attention to your content.

Content marketing efforts can go a long way in establishing trust with your customers. Having things like helpful blogs, how-to guides, and informational videos shows your customers that you’re a pest control expert

4. Make Your Pest Control Business Known on Social Media

No marketing strategy is complete without social media. People use social media every day to connect with friends and even find new products. A social media marketing strategy aims to take advantage of this.

By having an active social media presence, you can engage more with your current customers while finding new ones in the local market. You can also use your profile to share positive reviews, special service deals, and more.

Want To Explore More Pest Control Marketing Ideas?

The right pest control marketing strategy can take your company to the next level. However, not everyone is an expert in local SEO or website building, which is where Rival Digital comes in.

We help local businesses like yours improve their digital reach with online marketing tactics that employ pest control ads, social media campaigns, and more. If you’re ready to see what innovative pest control marketing strategies can do for your business online, contact Rival Digital today.

Eric is the Founder & President of Rival Digital. He has been doing HVAC digital marketing for several years and brings a wide range of knowledge to the table.

Four Pest Control Marketing Strategies To Expand Your Reach and Boost Growth ๐Ÿ“ฃ

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