Are you looking for ways to improve the visibility of your business? When you use the best tools for citation building, you improve your online reputation and help customers engage with you across multiple platforms. At Rival Digital, we know the best tools for improving your Google Business Profile and helping you maintain a positive brand image no matter how customers find you.
What Are Local Citations?
Local citations include the information business websites and business directories like Yelp, Nextdoor, and Angie display when customers search for your business name. The information usually includes your business’s name, address, and phone number. It can also include listings on social media platforms like Facebook and non-profits like the Chamber of Commerce.
When you appear in citations across the web, you gain the following benefits:
- Google recognizes your website and company as providing services relevant to local customers. This means you rank higher in local SEO.
- It helps Google know the area so you appear in the relevant results when potential customers use search engines.
- It uses your business information to identify you as a real business that won’t cheat or scam customers. This authority also improves your ranking in search results.
- It improves your local foot traffic because customers know how to find you and contact you.
The Best Tool for Building Citations
What are the best tools for citation building? At Rival Digital, we stand by the following tools because they provide consistent, high-quality results for a competitive price.
Whitespark
SEO professionals use Whitespark’s local citation finder to help a business owner find new opportunities for citation building. It also helps track your citations and monitor how your competitors use local citation building. You can try your first campaign for free, but the paid version requires only an affordable investment.
Yext
Much like Whitespark, Yext provides comprehensive citation-building management for your marketing efforts. The local listings management tool makes the process easy by clicking a few buttons. Just select the country you operate from and either your industry or the type of local directories you need.
Review Trackers
While this tool focuses on managing your online reviews, it does have a citation discovery tool so you can more easily obtain reviews. Combining manual citation building with review management can save you time, but keep in mind this tool doesn’t have any free version or trial.
Moz Local
Though new, Moz created this local SEO citation builder so you know acts like a quality product. Moz Local allows you to enter your information and then search for existing listings so you can monitor your online presence. Its local rank tracker searches for accurate data on each listing, making it easy to improve the reputation of your business online.
Synup
Synup uses AI to power its local SEO tools and it can scan citation sites to find duplicate listings, confirm accurate business data, and identify citation opportunities you haven’t taken advantage of. Though it provides comprehensive management for all your digital marketing campaigns, it doesn’t provide a free trial or version.
Local SEO Checklist
Local SEO Checklist offers one of the best tools for citation building because it provides intuitive and free local search tools where you can manage all your citations from one screen. The listing management tool identifies areas where you could improve your presence and accuracy.
SEMrush
Available for businesses in the United States, Australia, and the United Kingdom, SEMrush offers a great way to manage your local business listings. Local businesses can compare their data with the structured citations they find to further ensure accuracy.
BrightLocal
BrightLocal helps you easily create citations and its data aggregators can send your information across the web to all applicable publishers. While they don’t have free tools, their most affordable option offers a very accessible price point.
My Presences
My Presences can monitor both your structured (traditional) citations and your unstructured citations like mentions in a blog post. It helps you ensure accuracy on Google Maps and constantly manages the quality of your citations and reports on them.
Uberall
Uberall focuses on citations, reviews, and voice searches. You can check more than 125 platforms for free and you can use their store locator service to drive traffic to your website.
Rival Digital Helps You Create Effective Business Listings
Now that you know the best tools for citation building, you can better understand how Rival Digital improves your digital marketing. We’ll find you the best publisher network and provide reputation management so you build trust with customers. To book a consultation, call 800-674-9823.
