Digital Marketing Specialist

Position Overview

Rival Digital is a rapidly growing full-service digital marketing agency for residential HVAC contractors. We offer Website Design, Search Engine Optimization (SEO), Online Advertising, and Social Media. We are currently looking for Digital Marketing Specialist to join our fast-paced, data driven team. In this role, you’ll have the opportunity to directly influence and impact the success of our digital marketing campaigns and help shape the delivery of future campaigns and services.

Job Responsibilities:

• Utilize Google Analytics, Google Search Console, and Ahrefs to analyze the performance of clients website performance and recommend and implement changes to improve their rankings on Google search results
• Perform on-going keyword research including discovery of new keyword opportunities to drive more search traffic
• Develop ethical, effective link building strategies that provide high quality links to our clients websites
• Optimize copy and landing pages for search engine optimization and to improve the conversion of site visitors
• Manage and create hyper-focused, lead generating PPC campaigns for our clients that maintain a high quality score and conversion rate
• Maintain Google My Business listings for our clients including the optimization of their listing to improve their local SEO
• Providing monthly reporting to clients through our reporting dashboard and identifying potential areas for improvement
• In a nutshell, you’ll be doing full-service digital marketing for our HVAC clients. You’ll be provided plenty of support and assistance as needed.

Key Requirements

• Bachelors Degree in Marketing, Communications, or related field (not required, but definitely a bonus)
• 3+ years experience in the digital marketing field with strong data analysis skills
• Knowledge of on-page SEO
• Knowledge of Technical SEO
• Knowledge of online advertising, including Search Ads, Display Ads, Retargeting Ads, and Facebook Ads
• Strong verbal and written communication skills
• Ability to work with others in a collaborative environment
• Ability to have fun and enjoy work!

Benefits & Perks:

• Unlimited paid time off (PTO)
• Medical, Vision, Dental, Life Insurance
• Simple IRA with company match
• Bi-weekly company lunch (for local employees)
• Awesome company parties/events
• Fun, energetic work environment