Digital Marketing Specialist

Position Overview

Rival Digital is a rapidly growing digital marketing agency for HVAC contractors. We offer Website Design, Search Engine Optimization (SEO), Online Advertising, and Social Media. We are currently looking for a Digital Marketing Specialist to join our fast-paced, data driven team. In this role, you’ll have the opportunity to directly influence and impact the success of our digital marketing campaigns and help shape the delivery of future campaigns and services.

Job Responsibilities:

• Utilize Google Analytics, Google Search Console, and Ahrefs to analyze the performance of clients website performance and recommend and implement changes to improve their rankings on Google search results
• Perform on-going keyword research including discovery of new keyword opportunities to drive more search traffic
• Develop and implement written content for websites such as blog posts, service area pages, and services pages on a monthly basis
• Optimize copy and landing pages for search engine optimization and to improve the conversion of site visitors
• Maintain Google Business Profile listings for our clients including the optimization of their listing to improve their local SEO
• Providing monthly reporting to clients through our reporting dashboard and identifying potential areas for improvement
• In a nutshell, you’ll be doing full-service digital marketing for our HVAC clients. You’ll be provided plenty of support and assistance as needed.

Key Requirements

• Bachelors Degree in Marketing, Communications, or related field (not required, but definitely a bonus)
• Previous experience in the digital marketing field is preferred, but not required if you are willing to learn!
• Knowledge of on-page SEO is preferred, but not required if you are willing to learn!
• Knowledge of Technical SEO is preferred, but not required if you are willing to learn!
• Knowledge of online advertising, including Search Ads, Display Ads, Retargeting Ads, and Facebook Ads is preferred, but not required if you are willing to learn!
• Strong verbal and written communication skills
• Ability to work with others in a collaborative environment
• Ability to have fun and enjoy work!

As you can tell, we are looking for positive, energetic marketers that are willing to learn new skills! We’ve got a supportive team in place that is willing to teach you, and we even offer an annual learning budget for you to take courses, certifications, and more.

Benefits & Perks:

• Unlimited paid time off (PTO)
• Medical, Vision, Dental, Life Insurance
• Simple IRA with company match
• Bi-weekly company lunch (remote)
• Monthly happy hour (remote)
• Annual education allowance of $1,000 for workshops, certifications, webinars, etc.
• Awesome company parties/events
• Fun, energetic work environment
• Opportunity to learn new skills!