Career Opportunities

SEM Specialist

Remote (US) / Virginia Beach, VA
Full Time

Position Overview

Rival Digital is a growing digital marketing agency for HVAC contractors. We are currently searching for a well-rounded Search Engine Marketing (SEM) Specialist to join our team! In this role, you will be responsible for executing pay-per-click (PPC) campaigns for our clients. Additionally, you will work hands on with our content writers and website development team to execute SEO strategy.

Description of Duties

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed websites
  • Work with the marketing team to drive SEO in content creation
  • Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords.

Key Requirements

  • Bachelor’s degree in marketing, communications, or similar.
  • Two years of experience as an SEM specialist or similar is preferred, but not required.
  • Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
  • Strong understanding of SEO and SEM techniques and best practices.
  • Experience with a variety of search engines including Google, Bing, and Yahoo.
  • Experience with WordPress is a strong bonus.
  • Exceptional research and analytical skills.
  • Excellent computer skills with programs such as Google Suite, Slack, Asana, and other organizational and project management tools.
  • Exceptional written and verbal communication skills.

Benefits & Perks

  • Unlimited paid time off (PTO)
  • Medical, Vision, Dental, Life Insurance
  • Simple IRA with company match
  • Bi-weekly company lunch (remote)
  • Monthly happy hour (remote)
  • Annual education allowance of $1,000 for workshops, certifications, webinars, etc.
  • Awesome company parties/events
  • Fun, energetic work environment
  • Opportunity to learn new skills!

Apply Now

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