The marketing strategy was primarily focused on lead generation from HomeAdvisor. While these leads are sometimes legit, they often fall through the cracks. This left the brand reliant on HomeAdvisor for new business.
As many contractors know – when you work with HomeAdvisor or Angi’s for leads, you are competing with several other companies for the same business. This is neither sustainable or a good use of marketing dollars.
Ensure generational success for the brand by building equity on Google Search. For lead generation, run highly targeted Google Ads campaigns that reach the right person with the right offer at the right time.
This approach helped Hybrid Air begin getting higher quality leads at a lower cost – that closed much easier.
More leads. More jobs. More revenue.
Rival Digital maximized the marketing budget to generate over 40% more revenue for the business.
Due to increased positioning in Google Search, Hybrid Air saw an uptick in new website users.
During our first year, they successfully added 5 new service vehicles and 1 new sales vehicle to their fleet.
Our robust digital marketing strategy helped Hybrid Air interest existing customers in other service offerings, increase maintenance agreement memberships, generate higher quality leads at a lower cost, and ultimately… grow the business.
Here are some of the ways we accomplished this:
Social Media Advertising
Search Engine Optimization
Google My Business Management
Social Media Management
Email Marketing (through ServiceTitan)
“You guys are hands down the best. Thank you for all your help with our HVAC business. We’re already seeing growth in just the couple months we’ve been working together!!! Thank you!”