Episode #48

91 Years of HVAC, What is Standard Heating and Air Conditioning’s Secret?

Now Streaming!

Guest: Claire Ferrara
Company: Standard Heating and Air Conditioning

In this episode, we are joined by Claire Ferrara from Standard Heating and Air Conditioning, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing.

We discuss Claire’s passion for solving people’s problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program.


The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

For more expert HVAC marketing advice, follow our host, Eric Thomas, on social media.

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