For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That’s where companies such as BEAST Analytics can make your life a whole lot easier!
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: “how do I know if my marketing is working?”
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!).
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Are you considering hiring a digital marketing agency? Or possibly shopping around for new options for your website and marketing efforts? This e-book will provide you with everything you need to know in order to make a smart decision when choosing a marketing partner.
Rival Digital is a full-service digital marketing agency that exclusively services HVAC contractors. We provide world-class digital marketing that empowers you to generate more revenue, employ more people, and serve more customers. If you're ready to get started, contact us today!
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