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Episode #99

How to Create A Successful Marketing Campaign

Now Streaming!


Guest: Eric Thomas
Company: Rival Digital

On this episode, we are joined by Eric! He’s hopping on here solo today to kick-off a new segment which he is affectionately and appropriately calling “Marketing Real Talk.”

Eric goes over the 4 steps on how to create a successful marketing campaign. The steps include:

  • Knowing your audience
  • Knowing your objectives
  • Having a strategy
  • Tactics
Marketing campaigns fail when you lead with the tactics before establishing an audience, objective, and strategy. Share on X

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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