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Episode #102

Increase Sales By Educating Your Customers Online

Now Streaming!


Guest: Marcus Sheridan
Company: They Ask, You Answer

On this episode we are joined by Marcus Sheridan, author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer’s questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?

Marcus also discusses the Big five things customer’s keep in mind:

  1. Cost questions
  2. Problems, negatives and issues
  3. Comparisons
  4. Reviews
  5. The best or top businesses

Marcus stresses the importance of there being room for everyone to be on top.

People, for some reason are afraid to be honest and transparent online. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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