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Episode #148

Marketing Strategy: Making Data Driven Decisions

Now Streaming!


Guest: Matt Tyner
Company: MAX Service Group

On this episode, we are joined by Matt Tyner from Max Service Group! This is his third time on The Smart HVAC Marketing Podcast and his first time in person!  Matt and Eric are recording at the Service Titan event, ToolBox Live in Jacksonville, FL. Eric and Matt discuss the importance of intent based marketing, understanding wants vs. needs and capturing demands.

Eric and Matt include what KPIs are critical to watch for: return on ad spend and return on marketing spend.

To wrap up the episode, Matt discusses what a healthy marketing funnel looks like, how to keep top of mind awareness and to not overlook a good logo, vehicle wrap and radio ads. (especially those catchy jingles.)



The way we track data is for improvement. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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