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Episode #147

Monitoring Current Trends

Now Streaming!


Guest: Jon Torrey
Company: Searchlight

We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight.

In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, “working together yields better results,” and to not rule out advertising on Bing.

A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on how to improve marketing operations, and what to focus on when creating Facebook ads.

You will not want to miss this episode!

Links discussed in this episode can be found here

Working together yields better results. Share on X

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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