Episode #8

Rebranding Your Company To Increase Awareness


Now Streaming

If you live in the Hampton Roads area, then you’re most likely aware of Miller’s convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.

But for the longest time, they’ve had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling.

In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so.

Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth – even during a pandemic!


The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Guest Information
Name: Will Degroat
Company: Miller’s Heating & Air
Rival Digital Logo Orange White

© 2021 Rival Digital LLC | All Rights Reserved