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Episode #131

Setting Up Your Business for Success in 2023

Now Streaming!


Guest: Lawrence Castillo
Company: Brody Pennell

On this episode, we are welcoming back Lawrence Castillo from Brody Pennell. Brody Pennell is the longest standing Carrier dealer in Los Angeles. They’ve been in business since 1945.

Brody Pennell recently won Best HVAC Company in LA by the readers of the LA times!

Lawrence and Eric talk about the importance of customer service, thought on private equity, memberships and opportunities in quarter four. Lawrence puts on emphasis on memberships by linking reviews directly to an increase in memberships, and stating that “memberships are not dead.”

Lawrence puts emphasis on customer service saying “it takes years to gain a customer and only seconds to lose them.”

This is Lawrence’s third time being on The Smart HVAC Marketing Podcast. We are so glad to have him back to share his insight and experience in this industry.

CORRECTION: Lawrence’s email is

You have to be able to create urgency. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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