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Episode #144

The Science Side of Marketing

Now Streaming!


Guest: Josh Kelly
Company: Clover

On this episode, we are once again joined by Josh Kelly of Clover. Josh’s first time on the podcast can be found here.

We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends.

Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)

His step by step tips revealed in this episode are:

1. Seek an expert

2. Track and report effectively

3. Plan ahead

4. Develop a personality

5. Be where you can dominate

Read into Josh’s Marketing Tips here

You have to be involved in the process. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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