Brian Burton has been in the trades for his entire career. One thing he has had to learn over time is how to sell effectively to homeowners. Now, he is training the next generation of professionals in the trades on how to sell the right way.
Brian trains technicians for the Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning franchises in Lancaster, PA on how to identify and present solutions to the homeowners. Additionally, he leads a class at the local trade school on sales.
During our conversation, we talk about how to train HVAC technicians (and all home services professionals) on how to sell and how to break the stigma around HVAC sales. Additionally, we talk about training technicians to get more Google reviews.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Are you considering hiring a digital marketing agency? Or possibly shopping around for new options for your website and marketing efforts? This e-book will provide you with everything you need to know in order to make a smart decision when choosing a marketing partner.
Rival Digital is a full-service digital marketing agency that exclusively services HVAC contractors. We provide world-class digital marketing that empowers you to generate more revenue, employ more people, and serve more customers. If you're ready to get started, contact us today!
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