When Josh Griffin, owner of Griffin Air, started his heating & air conditioning company 8 years ago, there was only one other HVAC company in his area with a website. Instead of keeping up with the joneses and utilizing billboard, radio, and TV for advertising, he began creating video content on Youtube and building an engaged audience.
Since then, he created a guide for homeowners to download and reference before they go to purchase a new HVAC system – and the return on investment has been great.
In this episode of the Smart HVAC Marketing podcast, we dive into different ways Josh has helped his company stand out from the rest of the competition and grow his business through digital marketing.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
“The return on investment from digital marketing is far greater than traditional means of advertising.”