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Episode #111

Ways to Avoid Wasting Ad Spend This Summer

Now Streaming!


Guest: Eric Thomas
Company: Rival Digital

Welcome back for another segment of Marketing Real Talk. This week’s episode talks about how to make your money stretch and go further on ad spend.

Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured.

Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improving numbers and allowing your ad spend to reach further are:

  1. Making sure your CSR’s are properly trained to convert calls into jobs.
  2. Tracking numbers for your phones.
  3. Adding Google Analytics and pixels on your website.

Other tips Eric shares:

Start broad, obsess over the first 30 clicks and then narrow, incorporating negative keywords.

You can't improve things that are not being measured. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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