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Local SEO for Pest Control Companies


The pest control industry is one of the most competitive around, and if your pest control business wants to squash the competition, it pays to learn everything you can about local SEO.

Grow Your Business With Rival Digital’s Premiere Local SEO Marketing Services


What Is Local SEO for Pest Control Businesses?

Suppose a prospective customer hops onto Google and searches for “local pest control companies” or “pest control service near me.” Your pest control company pops up on the map, complete with your phone number, address, and reviews. That’s local pest control SEO in a nutshell.

The aim of any local SEO strategy is to get your pest control services business to appear in the local search results. Most pest control companies don’t put much effort into their local SEO efforts, so Rival Digital’s techniques can put yours at a big advantage.

The Basics of Pest Control Local Search Engine Optimization

There are two main factors our team pays attention to when it comes to local SEO for pest control companies: the Google Map Pack and local organic search.

Google Maps

The Map Pack, sometimes called the Three Pack or Local Pack, is a listing of businesses that shows up when a user has local search intent. The Local Pack usually features three businesses, but might sometimes show four.

This is where most leads will come from for your local pest control company, so you’ll definitely want to keep this in mind when developing your digital marketing strategy. If you’re not sure how to optimize for the Map Pack, reach out to a pest control SEO services company, like Rival Digital.

Local Organic Search

Local organic search isn’t quite as important as the Map Pack, but it can still affect how your business appears in the search engine results, so it’s worth working into your strategy.

To help you appear in local searches, we’ll perform keyword research to find the best target keywords for each web page of your site. Optimizing your meta description and performing a bit of link-building can help, too.

Must-Haves for Your Pest Control SEO Strategy

Local businesses like yours need three main things for optimal pest control local SEO: a great Google Business Profile, an awesome website, and stellar pest control SEO content. When you call Rival Digital to nail these down, you’ll have local customers flocking to you in no time.

Optimized Google Business Profile

Have you ever wondered where that information in the Map Pack comes from? The answer is Google Business Profiles. Creating your GBP is free for your local business, so Rival Digital will implement it into your SEO campaign ASAP.

Once we’ve set up your profile and verified your business, you can add info that customers need to know, including:

  • Your business’s name, address, and phone (NAP)
  • Your website URL
  • Opening hours
  • Your pest control services

A Winning Pest Control Website

If you want search engines to show your site to prospective customers, every last piece of it needs to be on point. Many business owners know to add relevant keywords to their sites, but fewer realize that technical SEO is just as important.

As part of local SEO for pest control companies, our pros will:

  • Compress your images so they don’t slow your pages down while they’re loading
  • Reduce your reliance on JavaScript as much as possible
  • Limit redirects so Google doesn’t waste resources on broken links
  • Teach you how to manage your site via Google Search Console

A Hard-Hitting Content Strategy

Creating killer content is a surefire way to show Google that you’re an expert, and demonstrating authority gives you a nice boost in the search results. A good way to show that your business is trustworthy is to create a blog for which you publish regularly.

You can use a keyword planning tool to help you come up with blog ideas (or have our team do the hard work for you!).

Let’s Start Working on Your SEO Plan Today

At Rival Digital, our team can help your pest control company with all of the above SEO tactics and more. Book your free strategy session today!

Frequently Asked Questions


How Long Does It Take To See Results?

You could start seeing results in just a few weeks of hiring our pest control SEO company.

Do SEO Companies Help With Organic Search?

SEO companies, like Rival Digital, are happy to help with organic search.

Is Local SEO Worth It?

Local SEO for pest control companies is definitely worth it if you want better search rankings and more customers.

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