Identifying the right social media platforms depends on your target audience and business goals. Understand your audience demographics and preferences to choose platforms where they are most active. For instance, if targeting a younger audience, platforms like Instagram or TikTok may be effective. The significance of platform selection lies in maximizing your resources and reaching your ideal audience. Focusing on platforms aligned with your business niche ensures that your content resonates with the right audience, driving engagement and achieving your social media marketing objectives.