Social Media

Connect with your customers right where they are


HVAC Social Media Marketing Services

There are many benefits of using social media for your HVAC business. And though the social media landscape has rapidly changed over the past few years, there is no doubt that it is still a great place to connect with your customers and build your brand. If you’re looking for a fast, inexpensive, and effective way to reach your ideal customer – then you may want to consider looking into social media marketing for your HVAC business.

At Rival Digital, we offer social media management, paid social media advertising, and organic social media. Here’s a quick breakdown of paid vs. organic social:

Organic Social Media

Organic social media is the free content you see on your feed that isn’t “sponsored” or “boosted.” When you post organically on your social media account, you can expect your content to be viewed by:

  • Your existing followers
  • Users that follow certain hashtags (if you use hashtags)
  • Your followers’ followers (if your followers share the post)

When you work with Rival Digital to manage your social media accounts we will create engaging original content, engage with your audience, and engage with other brands on your behalf.

Engaging Original Content

We will create original content that speaks to your brand and business. We do not create cheesy graphics that provide no value. When you partner with Rival Digital for your social media needs, you can expect us to plan quarterly photo opportunities (at your shop or tech ride alongs). If you are not local to Virginia Beach, we will sub-contract this to a local photographer for you.

This allows us to use original high quality images of your team and company. We will also train your technicians and staff to properly identify good photo or video opportunities out in the field for us to use. This will lead to higher engagement.

Engaging With Your Audience

Look, you’ve got a business to run. You don’t have time to constantly be on Facebook trying to settle a disgruntled customer or replying to comments. We will manage this on your behalf so you don’t have to worry about it. Before we start, we will spend time with your office staff and management team to fully understand commonly asked questions so we know exactly how to reply.

Engage With Other Brands

If you also provide commercial HVAC services, you will want to do some additional B2B marketing as well. We will engage with local businesses and personalities on your behalf to keep your business top of mind.

Organic social media is a great way to build relationships with customers, provide customer service, and establishing a brand voice. If you’re interested in getting started with our social media services, contact us today.

Paid Social Media

If you’re looking to generate leads, paid social might be right for you. Paid social media is a form of online advertising. This option is great if you are looking to reach a more targeted audience with your services. With paid social, you’ll be able to:

  • Generate HVAC install & service leads
  • Promote deals & promotions
  • Attract new followers to your page

We use AI to power our paid social media services. With our AI, we take your existing customer list and use the data to advertise to similar consumers – resulting in increased leads.

Just like with Google Ads, there are several different ways to advertise on social media. We can help you determine which one is right for you based on your goals. If you’re interested in figuring out which is best for your HVAC marketing strategy, contact us today and we would be glad to help you.

Ready To Finally Stand Out On Social Media?

We tell out clients all the time: if you really desire to stand out online and get these cost-effective platforms to work for you, then your marketing needs to be firing on all cylinders. Meaning, you need to have clear, concise, and consistent messaging being strategically places across all platforms – especially on social media.

If you’re ready to take your HVAC business to the next level, contact us today. 

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Frequently Asked Questions (FAQs)

Does my business really need a presence on social media?

If you want a cost-effective way to connect with existing customers and create top of mind awareness for your business, then yes! However, when it comes to social media, we tell our customers to “use it or lose it!” so if you have a bunch of social media pages that are unmanaged, you should get rid of them as it will hurt your business to not be engaging with questions, concerns, and comments.

If you need help determining if utilizing social media for your business is the right move, contact us today and we’ll be glad to help.

Will Rival Digital manage all of our social media pages?

We can, yes. However we charge per platform – so it’s important to understand which platforms are really going to work for you before getting started. We’ve found that Facebook is the most effective for HVAC lead generation, so we will almost always recommend utilizing that platform.

Can I still post on my page if Rival is managing it?

Absolutely. As a matter of fact, we often encourage our clients to continue posting content from out in the field (where seen fit). If you need help understanding how to craft a well written social media post, we can train you on some best practices.

How much does it cost to advertise on Facebook?

Just like with other methods of online advertising, this primarily depends on your goals & budget. When you get started with Rival Digital, we will help you find a budget that makes sense to achieve your goals and develop a detailed budget for your ad campaigns.

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