Tired of waiting for the phone to ring? Struggling to land new customers? For service-based businesses like HVAC contractors, plumbers, and electricians, finding ways to capture local customers is absolutely essential to success. So if your business isn’t utilizing digital marketing strategies like PPC (pay-per-click) advertising, it’s time to start. HVAC PPC and paid search marketing are among the most lucrative and successful forms of digital advertising, particularly for home service providers.
At Rival Digital, we’re a full-service digital marketing agency that caters exclusively to HVAC contractors. We know how hard you work every day to grow your business and build a loyal customer base in a fiercely competitive marketplace. That’s why you need to take advantage of every possible resource to market your HVAC business, capture qualified leads, and land new customers. As industry experts, we specialize in helping HVAC contractors leverage the most effective online advertising strategies to gain a competitive edge, and that includes PPC ads.
PPC Advertising from Rival Digital: Cost-Effective, Results-Driven Online Advertising for Your HVAC Business
Think about it: when you need to find a local business, what’s the first thing you do? You take out your smartphone or laptop and search on Google, just like everyone else does in America. In fact, 85% of consumers use the internet when they need to find local businesses! So if you aren’t advertising your HVAC business on search engines like Google or other PPC platforms, you’re handing customers over to your competition on a silver platter. PPC advertising campaigns provide several advantages and benefits for businesses, such as:
- Generates traffic, leads, and revenue very quickly
- Increases local awareness of your company
- Allows you to customize every aspect of your ad copy
- Provides valuable insights through trackable data
- Supports your organic SEO strategies
- Reduces wasted ad spend and improves cost efficiency
In addition, developing and launching a PPC campaign is straightforward and relatively simple. When you partner with Rival Digital, we consider every last detail to ensure full optimization of your PPC ads and produce the best possible ROI.
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PPC Advertising, Explained
Pay-per-Click (PPC) ads are a form of online advertising that lets your company promote its services through banner or text ads on websites, like social media, or search engine results pages (SERPs) on Google or Bing. You only pay for PPC advertising when a user clicks on your ad.
Here’s a general rundown of how it works: you bid on specific keywords, and when users search for those words (i.e., HVAC contractor near me), they can see your ad. When a user clicks on your ad, it sends them to a landing page on your company’s website. Remember, you only pay if a user clicks on your advertisement, making it a highly cost-effective method of marketing your business.
Simply put, HVAC PPC allows you to reach the people in your local region searching for the services you provide. That’s why PPC for plumbers and electricians and campaigns like HVAC Google Ads are so effective. You won’t waste money advertising to people who aren’t actively searching for a plumber, electrician, HVAC contractor, etc.
Does PPC Advertising Work? Yes – Here’s the Proof
Local customers are the bread and butter of HVAC contractors. With PPC advertising,
you can target the specific people who need the services you provide and are most likely to become a customer. If you’re still not convinced that PPC works, consider these relevant statistics gathered by smallbizgenius:
- A Google Ads PPC campaign returns a 200% ROI – that’s $2 for every $1 spent
- PPC advertising traffic delivers 50% more conversions than organic ad traffic
- Google’s Display Ads Network reaches 90% of internet users on two million websites
- The top three paid ads on Google’s SERPs receive almost half (41%) of all the clicks
- Over half (52%) of consumers who click on a company’s PPC ads will call them after they stop browsing
With help from the experts here at Rival Digital, you can leverage PPC advertising to your benefit and gain the most from this effective marketing method. Our team goes the extra mile to build a cohesive and highly specialized PPC advertising campaign, boosting the number of clicks, calls, and conversions to drive growth and success for your HVAC company.
What Are the Best Platforms and Ad Types for HVAC PPC Campaigns?
At Rival Digital, we can help you build a PPC strategy for your company using several different formats and ad types. Our team of experts will listen closely to your needs and use every ounce of their skills, expertise, and talent to customize your ad campaign for maximum results. Below, we’ll explain the most common formats and ad types for PPC marketing.
Paid Search Ads
The most common type of PPC campaign is paid search ads. When you are on the
SERPs, you’ll see these ads. Look at the top and the bottom of the page, where you’ll see websites listed with a little indicator that says “Ad” or “Sponsored.” This type of ad is text-only, with no visuals. The most widely used platform for paid search ads is Google Ads, as they’re relatively inexpensive, easy to use, and can generate excellent ROI.
If you choose to build a Google Ads campaign with our team, we’ll start with keyword research. Most PPC ads work best with long-tail keywords, such as these phrases: “HVAC contractor near me” or “Plumber in Hartford, CT.” After keyword selection comes the auction, where you’ll enter bids regarding how much you want to spend per click. Your bid and the quality score Google gives your ad will determine its overall placement. If you’re new to PPC, Google Ads is an excellent place to start.
Google is most well-known for being the undisputed king of search engines. However, it has an extensive network of partner websites (approximately two million), which you can use to advertise your services via PPC display ads. Display ads are very similar to paid search ads, but they also include a photo with the ad text. The people who see your display ads will be using mobile apps, watching YouTube, browsing websites, etc., increasing awareness for your business.
The process of creating Google Display Ads is simple. It’s also very similar to paid search ads, as you’ll need to choose a bid amount for how much you’ll have to pay when a user clicks on your specific advertisement. You’ll also get to select the websites where you want your ad to appear. Don’t worry; we’ll help you choose the best industry-relevant sites that will ensure you reach your target market.
Every day, people visit your website, browse around, learn about the services you offer, read testimonials, etc., but ultimately, they don’t convert. Perhaps they’re just researching and comparing local HVAC companies, or they need your services but are hesitant to commit. What if you could target those specific people with your company’s advertisements? With PPC remarketing ads, you can.
To launch a PPC remarketing campaign with lost leads, you can use Google’s PPC platform via their tracking pixel (aka remarketing code). It’s simple: the tracking pixel goes on your company’s website. It then automatically categorizes each user and provides data regarding which pages they visited, etc. Then, you use that information to build a remarketing campaign with the goal of re-engagement, lead generation, and conversions.
Local Service Ads
Local service ads are a highly exclusive form of PPC advertising that is only available to businesses in specific industries, including:
- HVAC contractors
- Garage door companies
Local services ads aren’t like HVAC Google ads because they work separately from paid search ads. With local service ads, your company’s advertisements will display in the SERPs for users who search on Google with queries that include a city name, zip code, neighborhood, or the phrase “near me.” Users will see your local service ads, which display your company’s name, phone number, hours, star rating, and notable information. Local service ads are relatively easy to launch and are one of the most effective campaign types for HVAC, electrical, and plumber PPC advertising.
Social Media Ads
Social media PPC ads are just as popular as paid search ads and allow your HVAC business to advertise directly on people’s social media feeds. They’re available on all the most popular platforms and present an excellent way to engage with social media users, reach potential customers, and increase awareness of your company within the local community.
We’ve found that Facebook delivers the best results regarding PPC ads for HVAC companies. However, our team will spend time learning as much as possible about your business and its target audience, including what social media site they use the most. With that information, we can choose the ideal platform for your social media PPC ad campaign.
After we choose the right platform for your HVAC company, we’ll help you create the ideal advertisement. Fortunately, most social media sites give you a wide reign regarding ad format, layout, visuals, text, etc. Plus, they allow for precise audience targeting. For example, Facebook Ads allows you to target users based on factors like:
With highly specialized targeting, you can reach users in your local area who are the most likely to need services from a plumber, electrician, HVAC company, etc., to boost campaign performance and ROI.
HVAC PPC Services from the Professionals at Rival Digital
Although launching an HVAC PPC campaign is straightforward, that doesn’t mean it’s easy. Building the ideal strategy takes time, skill, and hard work. If you’re tired of spending money with other agencies that don’t deliver on their promises, it’s time to switch to Rival Digital. We offer comprehensive PPC for electricians, plumbers, and HVAC contractors, going the extra mile to take care of our clients and help them achieve their long-term goals. Here is a quick overview of the different aspects that go into building a PPC campaign for our HVAC clients:
- Goal Setting: The first step of any PPC campaign is defining goals. What does your company want to achieve? Do you want to have users fill out information forms, get more phone calls, book more customers, sell online products, etc.? Your short- and long-term goals form the foundation of your campaign.
- Keyword Research: Another core element of a PPC campaign is keyword research. Using the HVAC industry data and experience we’ve gained over the years and tools like competitive analysis, search volume, and conversion rates, we’ll find the most relevant and highest-performing keywords for your business.
- Competitive Analysis: What PPC keywords and strategies produce the best results for your biggest competition? We’ll take a hard look at the highest-performing HVAC companies in your local area using gap analysis, in-depth research, and more.
- Landing Pages: When a user clicks on your PPC ad, it brings them directly to a landing page on your company’s website. Our team of PPC experts will customize your landing pages using proven-successful tactics to convert page visitors into leads and leads into customers. We also track the performance of your landing pages and use that data to optimize and improve conversion rates.
- Management and Optimization: Our team will monitor, track, and improve your HVAC PPC ads, pinpointing strengths and weaknesses to boost performance. The long-term management and optimization of PPC campaigns are key to achieving a high ROI.
HVAC PPC from Rival Digital: Keep Your HVAC Business Thriving with Paid Search Marketing from the Experts
Most HVAC business owners already have their hands full managing the day-to-day operations of running a service-based company. If you’re like most plumbers, electricians, and HVAC contractors, you don’t have the time and effort required to develop, launch, and manage a successful PPC campaign. Fortunately, you can outsource that critical task with our HVAC PPC services. Our team will handle all the hard work and oversee every aspect of PPC advertising with skill and confidence. If you’re ready to drive growth for your company, we can make it happen.