Optimizing your Google My Business profile is essential for local SEO success. Ensure that your business information, including name, address, phone number, and business hours, is accurate and up-to-date. Utilize relevant categories and provide a detailed business description. Add high-quality images showcasing your products, services, and the interior/exterior of your business. Encourage customers to leave reviews on your GMB profile, as positive reviews can enhance your local rankings. Regularly update posts, respond to customer inquiries, and use GMB insights to track performance and make data-driven improvements for optimal local search visibility.