Local SEO focuses on optimizing a business’s online presence to attract local customers. Unlike traditional SEO, which targets a broader audience, local SEO aims to enhance visibility in specific geographic areas. This is crucial for businesses with physical locations, as it helps them appear in local search results when potential customers are looking for products or services nearby. Optimizing for local search involves managing online reviews, creating accurate business listings, and implementing location-based keywords to ensure your business ranks prominently in local searches.