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How does Pay-Per-Click (PPC) advertising differ from other online advertising models, and why is it popular among businesses?

PPC advertising is distinct from other models as advertisers only pay when a user clicks on their ad. This cost-effective approach allows businesses to control their budgets, target specific audiences, and measure the effectiveness of their campaigns in real-time. The popularity of PPC lies in its ability to deliver immediate results, ensuring that advertisers pay only for actual engagement, making it a versatile and results-driven option for businesses of all sizes.

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