NAP citations refer to the consistent presence of a business’s Name, Address, and Phone Number across various online platforms, directories, and websites. Consistency is crucial because search engines rely on accurate information to determine a business’s legitimacy and relevance to local searches. Inaccurate or inconsistent NAP information can lead to confusion and negatively impact local SEO rankings. Businesses should ensure that their NAP details are uniform across online directories, social media profiles, and their website to strengthen their local SEO foundation.