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What is the significance of keyword research in SEO, and how does it impact search engine rankings?

Keyword research is a crucial aspect of SEO as it involves identifying the terms and phrases users type into search engines. By understanding the language your target audience uses, you can optimize your content accordingly. Properly researched keywords enhance your website’s visibility and relevance, increasing the likelihood of ranking higher in search engine results. This process helps align your content with user intent, boosting organic traffic and improving your overall SEO strategy.

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