Online reviews are a key factor in local SEO as search engines consider them when determining local business rankings. Positive reviews build trust and credibility, influencing potential customers’ decisions. To effectively manage reviews, encourage satisfied customers to leave feedback on platforms like Google My Business, Yelp, and industry-specific review sites. Responding to reviews, both positive and negative, demonstrates engagement and a commitment to customer satisfaction. Regularly monitor and address reviews, and consider incorporating positive feedback into your marketing materials to showcase your business’s reputation.