Influencer marketing leverages the popularity and credibility of social media influencers to promote products or services. Businesses can identify influencers whose audience aligns with their target market. Build authentic relationships with influencers by engaging with their content before reaching out for collaboration. Clearly communicate your campaign goals and expectations, allowing influencers creative freedom within those parameters. Authenticity is key, so choose influencers who genuinely resonate with your brand. The right influencer collaboration can significantly increase brand visibility, credibility, and engagement on social media.