Long gone are the days of YellowPages and phone books. When a customer is in need of HVAC & plumbing services for their home, they go online. And most often, they go straight to Google to look for companies near them. Are you capitalizing on the various ways to advertise to those users? Your competition is!
If you’re looking for a cost-effective marketing strategy that lets you spend online what you have a budget for, then PPC is for you. Here are some facts about online advertising:
As a home services provider, your fighting hard to secure business over your competitors. And with companies like HomeAdvisor and Angie’s List making it more difficult to grow your business in a cost-effective manner, online advertising makes the most sense for lead generation. As your HVAC digital marketing partner, here are some online advertising services you can utilize to get the phone ringing.
One of the most common and least expensive online advertising methods is Google Search Ads. These are the ads that you see above the organic listings in the Search Engine Results Pages (SERPs). You only pay when a user clicks on your ad – hence the name Pay-Per-Click. With there being 5.6 billion (yeah, with a B) searches on Google every single day, it’s safe to say that these will yield a great return on investment for your HVAC business.
Locals service ads (LSAs) are an exclusive type of paid online advertising and is available for HVAC contractors. These ads operate separately from traditional Google search ads, and have an extremely high conversion rate. These ads appear in specific local searches, including queries that have a zip code, city name, or “near me” in them. If you’re looking for a high effective way to generate leads, we would definitely recommend this option.
Google Display Ads are a great way to promote your business when people are browsing online, watching YouTube, or using mobile apps. Google Display Network reaches over 90% of internet users worldwide. This is a great low cost way to build brand awareness and generate traffic to your website. Instead of the ad being all-text, they typically include a photo and text.
Have you ever visited a website, and then been followed around by their ads? That’s remarketing – and it’s extremely effective. Remarketing is a way to connect with people who have previously interacted with you on your website.
Advertising on social media is one of the most popular ways to raise awareness for your business. For HVAC contractors, we’ve seen the most success advertising on Facebook – but we can determine what’s best for your company based on researching your audience and understanding which social media sites they use most.
If you’re interested in exploring these cost-effective ways to generate leads for your business without relying on HomeAdvisor, get in touch with us today. We will set up a discovery call to identify different options that fit your budget and help you get the most out of your marketing dollars.
Our team of HVAC marketing experts are standing by ready to help! Please fill out this form, so we can better serve you. Someone from our team will reach out very quickly.
That’s a great question! One that we would love to help you answer. There is no true one-size-fits-all solution when it comes to online advertising, because each business has different goals, budget, and opportunities. We would be glad to help you identify which option is most appropriate for your business.
Absolutely! As a matter of fact, several of our clients utilize SearchKings via the Trane marketing co-op program and still run ads with us as well. We will work with SearchKings (or whoever you are working with) to see what they are doing, and utilize your budget in a different area so you can get the most out of your co-op dollars.
At Rival Digital, we use a comprehensive reporting system that will show you dollar-for-dollar how your campaigns are performing. We created several systems and processes to integrate our advertising efforts with Podium, Hatch, ServiceTitan, and more so that you can which customers came from ad conversions, and ultimately see how much money you made.
One phone call and you'll know if we're a fit. Come find out why the top HVAC companies are making the switch to Rival Digital.