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Field Notes

6 Signs It Is Time For A New Website

Published on August 25, 2023
building websites
You know how everyone few years you do modifications/upgrades to your office or home? Such as a fresh coat of paint, new furniture, or maybe a landscaping overhaul? The same concept applies with your website! In this article, we breakdown some signs that you may need a website refresh.

Your website serves more than just outlining the products and services that you provide. It’s a round-the-clock front desk that communicates your brand to visitors, whom you want to turn into prospective clients or other important stakeholders. That’s why you must consider regularly updating your site to ensure that you position your brand in the best way possible.

According to Stanford University research, around 75% of customers judge a company’s credibility based on its website design, thanks to the fast-evolving website technology. Customers now find and connect with businesses online, making your website a vital marketing tool. In this article, we will discuss the top signs it’s time for a new HVAC website and how a HVAC website company like Rival Digital can help.

Top Signs It’s Time For A New HVAC Website

There is no one answer on how to redesign or update your website. However, it’s important that you update your website every two to three years. Three to five years in the digital world means an eternity of updated algorithms and software. So, here are six signs that you need a new website as a contractor.

  • Your Site Is Not Safe According To Google
  • You Have A High Bounce Rate
  • Your Page Load Speeds Are Slow
  • Your Website Doesn’t Work Well On Mobile
  • Your Website Looks Outdated
  • You Can’t Make Content Updates Easily

Your Site Is Not Safe According To Google

Security is a major main area of concern when it comes to building strong SEO security. As changes are made to algorithms and domains, ensuring your HVAC website has an SSL certificate as a symbol of safety standards is crucial. You can prevent payment problems on e-commerce sites when you secure your HVAC website. In addition, an unsecured website is prone to cyber-attacks which can lead to reliability and trust issues with your customers. A quick tip is to completely redesign your site if random popups or unwanted links appear when users browse your HVAC site.

You Have A High Bounce Rate

According to Google Analytics, the bounce rate is the percentage of single-page visitors to your site. This implies the number of users visiting your site and only visiting the first landing page. Instead of clicking through other pages, these bouncing visitors either didn’t find what they came for, weren’t interested in staying for longer, or found your HVAC website slow or difficult to use. A fresh, new design can help resolve these problems and convince visitors to linger for longer. Generally, if your site’s bounce rate is over 70-90%, you should consider a new website or copy and content update.

Your Page Load Speeds Are Slow

One major problem in older HVAC websites is how slow their pages load. Your modern prospective clients have become adapted to having what they want when they want it. That implies they won’t linger long and wait for your cool images and graphics to load or interrupt the users when the graphics finally pop up and rearrange the text. Excessive load times lead to higher bounce rates. Google also focuses on load speeds to determine a site’s search ranking; this is crucial because 94% of all organic traffic originates from Google.

PageSpeed Insights is a tool offered by Google that reports on the user experience of a page due to various factors, such as page loading time.

Your Website Doesn’t Work Well On Mobile

Roughly half of all local searches happen through mobile phones and devices. This is true for 20% of all Google searches, clearly proving that the world is moving to mobile. As a result, it’s recommended that you optimize your HVAC website for mobile or consider a new website that’s compatible.

User experience on your HVAC website can make or break your business, sending your prospects to jump ship simply because you ignored them or were too slow to adapt to a mobile website.

Your Website Looks Outdated

Are you embarrassed about giving out your URL because your website looks outdated? Your HVAC website must have a fresh look and be regularly updated if you want a competitive advantage over other contractors and major brands. Your site aims to function smoothly without a hitch and look modern. An outdated website can break trust, implying that the services or information presented is not accurately sourced. Whether big or small, your HVAC website directly reflects your brand.

You Can’t Make Content Updates Easily

Content management systems have revolutionized the website industry, meaning that you can easily manage and update your website content without relying on code. Customers and other visitors are always looking for fresh content, so you must be able to make regular content updates without a hitch.

What Makes A Good Website?

Your website is your business’s front door and is, therefore, a vital marketing tool. A website can break through and convert visitors into engaged clients and brand ambassadors. The following are the characteristics of a good HVAC website:

  • Well-designed and functional
  • Easy to use
  • Optimized for mobile
  • Quality and fresh content
  • Optimized for search and the social web
  • Clear calls to action
  • Readily accessible location and contact
  • Good page speed
  • Structured data
  • Follows security protocols
  • Quality visuals
  • Captures quality leads
  • Simple inquiry and checkout process
  • Maintains site engagement

Benefits Of A Good HVAC Website

The benefits of having a good website cannot be understated. In today’s digital era, a business website is as important as having a phone number, an office, or a shop. At Rival Digital, we listen to the research: Six out of ten customers expect businesses to have online content about their business. We know that your website is your front door that impacts how clients perceive your brand. Here are the top benefits of having a good HVAC website:

  • Online presence 24/7: Customers can find you anytime and anywhere, even during closed business hours
  • Information exchange between your business and buyers
  • Builds credibility for your brand
  • Helps cut costs, reducing the need for brick-and-mortar stores that involve huge operating costs
  • Market expansion allows you to break through geographical barriers
  • Get consumer insights through various analytical tools

Rival Digital—Building Quality Websites For HVAC Contractors

With years of experience in web design and the digital space, we pride ourselves at Rival Digital as one of the leaders in the market. We strive to help you design quality HVAC websites for improved exposure and stand out from your competition. We understand all the tell-tale signs that your business needs a new website, and we do our due diligence to develop a quality HVAC website that will help cut costs, build credibility, help in market expansion, and allow for a 24/7 online presence, among others. Contact us today for more information or a free quote!


Eric is the Founder & President of Rival Digital. He has been doing HVAC digital marketing for several years and brings a wide range of knowledge to the table.

6 Signs It Is Time For A New Website

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