Skip to main content

Now accepting new clients for July 2024. Book your strategy session »

Field Notes

Why Are My Google Business Reviews Not Showing Up?

Published on August 31, 2023
Google reviews
Something we get asked on a monthly and even weekly basis is “Why are my Google reviews disappearing?!” In this article, we share some helpful information that may help answer your question.

With the arrival of a new season comes a renewed reliance on HVAC systems. Whether it’s the sweltering heat of summer or the biting cold of winter, families turn to their heating and cooling systems to maintain comfort. You want your HVAC company to be the one they trust—the name they recommend to friends and family. Part of earning that trust is your online reputation reflected through HVAC reviews.

You may have encountered situations where you were expecting glowing HVAC Google reviews from satisfied customers, only to find them missing from your Google Business Profile account. At Rival Digital, we want to help you understand why Google reviews might disappear and how you can ensure your HVAC company shines online.

Unraveling The Mystery Of Missing Google Reviews

Google reviews play a vital role in building an online reputation, especially for HVAC businesses. They act as testimonies from real customers, showcasing the quality and reliability of HVAC services. When these reviews go missing or don’t show up, it can create confusion and even distrust among potential customers. Grasping why this phenomenon occurs and how to tackle it is vital for HVAC companies everywhere.

Understanding The Issue: Why HVAC Google Reviews Disappear and How To Address It

The dilemma of missing Google reviews can be perplexing for HVAC contractors, but knowing the reasons behind it and taking appropriate action can make a difference. Below we’ve listed the key factors causing missing HVAC reviews and how you can manage this aspect of your online presence.

  • Policy violations
  • Reviewer deletions
  • Technical errors
  • Flagged reviews
  • Inauthentic reviews
  • Algorithmic changes
  • Competitor influence
  • Time needed to update

Policy Violations

If you find that a review has vanished overnight, a breach of Google’s content policies could be the culprit. Google’s stringent rules for reviews forbid spam, off-topic feedback, and inappropriate content. Should a review fall afoul of these guidelines, it might vanish like a ghost, leaving you puzzled. Ensuring that all reviews comply with these regulations and educating your clients on what is acceptable can be a path to avoiding this common pitfall.

Reviewer Deletions

Imagine a customer writes a glowing Google review, only to have it disappear without a trace. Sometimes, customers may delete their reviews for personal reasons or a change of heart. While this vanishing act is beyond your control, fostering a positive relationship with clients, engaging with them, and encouraging their genuine opinions may minimize this occurrence.


Helpful Article: How To Respond To Negative Google Reviews


Technical Errors

In the digital world, technical glitches are like unexpected rain on a sunny day. Sometimes, technical issues can lead to missing Google reviews, leaving you baffled and concerned. Being proactive, keeping your Google Business Profile updated, and promptly reporting any issues can not only mitigate this challenge but also show your commitment to an excellent online presence.

Flagged Reviews

Some Google reviews, like a hidden treasure, might be temporarily hidden by Google and flagged for closer examination. It’s a process akin to a detective examining evidence. Your patience, coupled with following up with Google Support if needed, may unravel this mystery and restore the review to its rightful place.

Inauthentic Reviews

In the world of online reviews, authenticity is the shining beacon. If Google suspects a review is fake or paid for, it may treat it like an unwelcome guest and refuse to display it. The key to overcoming this obstacle is like tending to a garden—nurturing genuine feedback from satisfied customers, cultivating trust, and watching your online reputation blossom.

Algorithmic Changes

Google’s algorithms are as unpredictable as a twist in a thrilling novel. Sometimes, changes in these algorithms can cause Google reviews to be temporarily hidden or even lost. Understanding these changes, adapting, and staying engaged with the latest trends in Google’s review system can keep your online reputation robust and dynamic.

Competitor Influence

Competition can sometimes lead to foul play, like a twist in a thrilling sports match. A competitor might flag your genuine Google reviews, leading them to be hidden. Recognizing this possibility, monitoring your reviews, and maintaining open communication with Google Support can be your defense against this unsporting behavior.

Time Needed To Update

Time, as they say, can be an ally or an adversary. Sometimes, when a customer leaves a review, it might not appear instantly. The review might be waiting in a digital queue, undergoing checks, and abiding by Google’s unseen timeline. It’s a waiting game that requires your patience.

Recognizing this natural delay, staying calm, and letting the process unfold might just see that review appear, like the first star at dusk. Assuring customers that their feedback is valued, even if it takes time to appear, strengthens your relationship with them and builds trust.

By understanding these eight unique facets, HVAC contractors can navigate the maze of missing Google reviews with confidence and finesse. Whether you’re faced with policy violations or grappling with algorithmic enigmas, knowing why Google reviews might disappear and taking proactive measures can ensure your HVAC company’s online reputation remains shining and unblemished.

The Importance Of Google Reviews For HVAC Contractors

HVAC Google reviews not only enhance your online presence but also help in building trust among potential customers. For HVAC contractors, these reviews act as a reflection of service quality, customer satisfaction, and reliability. Encouraging customer reviews and actively managing them can lead to improved visibility, credibility, and, ultimately, more business.


Helpful Article: How To Get More Reviews For My HVAC Business


Ready To Enhance Your Online Presence? Let’s Get Started!

Navigating the intricacies of Google reviews may seem challenging, but it’s an essential aspect of your HVAC business’s online strategy. Understanding why reviews might go missing, taking proactive measures to address these issues, and encouraging customer feedback can ensure your success. If you’re looking to enhance your online presence and manage your Google reviews effectively, Rival Digital is here to help. Give us a call to find out how we can assist you today!


Eric is the Founder & President of Rival Digital. He has been doing HVAC digital marketing for several years and brings a wide range of knowledge to the table.

Why Are My Google Business Reviews Not Showing Up?

Let's Get Started

"*" indicates required fields