What Is The Best Content To Post On An HVAC Facebook Business Page?
One of the core pillars of any successful digital marketing strategy is social media. There have been a lot of changes to social media and how brands can utilize it to grow their business over the past few years. These changes have left some HVAC contractors believing that social media isn’t as valuable as it once was and let it fall to the back-burner when deciding where to place their marketing efforts.
But there are still several cost-effective ways to use social media for your business that you can easily implement! Did you know that 68% of adults in the United States actively use Facebook still? No matter how many folks said they were going to leave Facebook, they didn’t. Why? Because it’s a great way to stay connected with family and friends, receive news (yikes), and indulge in hours of silly videos to tag people in.
Here is another interesting statistic about social media: 61% of young adults refer to social media to decide on a business. So when you get those valuable referrals in a community Facebook page, that means on average, 6 out of 10 people are going to visit your page to check you out. You should be keeping your page fresh and up to date for when these people go to your page!
In this article, we are going to share some great post ideas that will help you build a raving fan base, keep you customers engaged, and ultimately, keep your business growing!
At Rival Digital, our favorite content to create for HVAC facebook pages include:
Memes are everywhere on social media! As a matter of fact, we’re willing to bet that if you open up Facebook right now, that you’ll see a meme within the first five seconds.
If you aren’t already actively finding ways to incorporate memes into your Facebook content strategy, you are severely missing out! They are such an easy way to get consumers to engage with your brand on social media.
How To Use Memes For Your Business
The best use case that we have seen (and seen results with) is when you incorporate a local element to your memes. Don’t just copy and paste random irrelevant memes you see on Instagram. Have someone create custom memes that are unique to your service area & your business.
When it comes to creating memes, the best ones are relevant to current events. So if you are going to utilize memes in your social media strategy, make sure you are staying on top of what’s trending in the news, sports world, entertainment industry, etc.
Bonus tip: add your logo to the meme that you create — so that when it is shared (or stolen), your brand gets extra exposure!
Be proud of those five star reviews that you are receiving! The best part about social media is that you get to choose what content is publish on your page. So highlight some of those reviews & testimonials that you are receiving on Google, HomeAdvisor, Yelp, and Facebook.
By using a graphic design tool such as Canva, you can easily create a few nice looking (on brand) templates and mass create these graphics. Once you’ve got them made, you can schedule one to go out each week.
If you want to take it a step further, ask your raving customers to get in front of the camera and record a video testimonial! It is a well known fact that users prefer to consume video content over static graphics with text. This may take some extra coordination, and even may require finding a professional videographer, but can seriously boost your engagement rates.
The Art Of Creating A Customer Testimonial Video
A customer testimonial video is a story! Don’t have the customer read a script or prepare what they are going to say ahead of time. The best testimonial videos are authentic and real. If the person being recorded sounds scripted or rehearsed, viewers may lose confidence in the validity of the testimonial.
Here are the steps we recommend for creating a testimonial video:
- Set your camera or phone up on a tri-pod
- Capture the audio separately with a lavalier microphone
- Press record
- Have a conversation with the person about their experience
- Remove the interviewers questions in post-production
When you piece together the video without the interviewers questions, you will see the story come together! Throw some simple royalty-free music in the background to fill up the silent spaces, and you’re good to go!
Questions to ask the customer in a testimonial video
When recording an HVAC customer testimonial video, you may wonder what kind of questions to ask the person on the other side of the camera to get the conversation started. Here are a few ideas of questions to ask:
- What is your name?
- What area of town do you live in?
- What services did our company provide for you?
- What was your experience like with our company?
- How was the scheduling process & customer service?
- Would you recommend our company to your neighbors?
Remember, try to ask open-ended questions for this! You want them to say more than just “yes” or “no.” Try to ask questions that will generate a thorough response.
Bonus tip: when creating video for your Facebook page, always add captions to your video. Captions can increase the viewership of your video by up to 12%.
Go out and get involved in the community! Not only will it make you and your team feel good, but it also makes great organic social media content. If there is a particular local charity or fundraiser that you or a team member is passionate about, send a crew of folks out to get involved and document it. Though the motive should never be to get social media likes, there is absolutely nothing wrong with sharing on your page about what your team is doing to give back.
When you send a team out to participate in a local event, make sure that they are wearing branded clothing and even arrive in company service vehicles. There is a good chance that other businesses and locals will be in attendance, and having your brand visible will remind them of your dedication to the community.
Bonus tip: when you post about community involvement, tag the organization that sponsors or hosts the event. They will want to share the post to show off the turnout from their event, and you may even generate some engagement from their volunteers on your post.
Highlight Your Team
Another awesome (and easy way) to generate buzz around your HVAC Facebook business page is to give recognition to your technicians and office staff! Not only will this make them feel important, but it will get their friends and family invested in the company that their loved one has pursued a career at.
Keep a spreadsheet with all of your employees birthdays & work anniversaries and post an image of them on their special day! Say you have 25 employees at your company, you just created 50 posts for your Facebook page!
Bonus tip: if you don’t want to have to capture an image of your employee each time you post a birthday or work anniversary post, just use the headshot image that you took of them for dispatching!
Show Off Your Work
Have your installers and service technicians capture before and after photos of their work and show it off! Though this may not generate as many likes and shares as a meme would, it is important to also showcase the quality of work that your team is capable of. Like we mentioned earlier, if someone refers your business in a Facebook group, there is a good chance that the person is going to visit your page for validation.
By having images of your completed work, you can validate that your team does a good, clean job on installations & repairs.
There are ways to make this even easier for you as well! Tools such as CompanyCam have features to automatically generate before and after graphics from the images your technicians are capturing on job sites. Spend a few minutes finding the best images and with just a few clicks you’ve got a good looking graphic to showcase your work!
Bonus tip: make sure that you clearly articulate which one is the before image. You don’t want users thinking that the before image is a representation of your work!
Post On National Holidays
One of the lowest hanging fruits for social media content is national holidays. Obviously, there are the go-to holidays such as Easter, Memorial Day, Labor Day, Halloween, Thanksgiving, Christmas, and New Years. But, you can take it one step further and create posts for holidays such as National HVAC Technician Day. HubSpot has created a social media holiday calendar that they update each year which includes several additional holidays to post about!
Get On Video and Record A Holiday Message
Another way to highlight videos with a special touch is to have the owner or manager of your business record a video wishing your customers, family, and friends a happy holiday! Though we wouldn’t recommend doing this for National Chocolate Chip Cookie Day — you can certainly do it for big holidays such as Thanksgiving, Christmas, or New Years. Keep it short and sweet and watch your followers begin to engage!
Bonus tip: add the national holiday calendar to your Outlook or Google Calendar so you never miss an opportunity to post!
Need More Help With Your HVAC Social Media?
We believe that social media is a very important part of a successful digital marketing strategy, but completely understand if it can become too much to keep up with as your business grows. That’s what our team is here for though!
If you are looking for a partner to help with your social media marketing needs, we would love to opportunity to connect with you and see if there is a potential fit! Our team of HVAC social media experts have put together tried and true tactics to help you build an irresistible brand on social media! Contact us today to learn more about our services or to schedule a free consultation.