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Episode #159

1+1=3 When Traditional & Digital Advertising Work Together

Now Streaming!


Guest: Ryan Chute
Company: Wizard of Ads

On this episode, we are joined by Ryan Chute of Wizard of Ads.

Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!

Ryan breaks down how to create an effective radio ad:

  • message
  • meaningful frequency
  • reach

How to track the data and leads brought in from a radio ad and the importance of branding.

Ryan notes that when you want someone to remember something, “sing it!”

Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience.

1+1=3 When Traditional & Digital Advertising Work Together Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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