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Episode #92

A Step-By-Step Guide to Increase Your Ductless Sales

Now Streaming!


Guest: Michelle LaFrance
Company: Ductless Directory

On this episode we are joined by Michelle LaFrance, creator of the Ductless Directory.

Michelle started her career in Portland Oregon, and eventually decided to start her own agency. We discuss a lot of topics in this episode, so get your notepad out!

She talks about the importance of relevancy and how to get your business recognized.

We talk about how to both please and appease Google and the importance of being an expert in video.

Get a listing in the Ductless Directory for $90 by clicking here


The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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