When the pandemic hit in 2020, in-person events such as conferences quickly began to get cancelled. Because of so, many sales professionals and business owners had to shift how they marketed their business.
For Ashley Lynds at Global The Source, this meant building her personal brand, HVAC Ash, on Instagram and promoting products directly to HVAC businesses.
The result has been incredible. Even though Global sells directly to wholesalers, who in turn sell to the contractors – they have managed to become a brand personality that encourages contractors to ask questions and learn more about their products.
In this episode of the Smart HVAC Marketing podcast, we talk about what sparked this idea, and how Global is leveraging this idea to integrate it in their marketing plan.
Follow Ashley on Instagram – @hvac_ash
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.