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Episode #132

Hire for Character, Train for Skill

Now Streaming!


Guest: Carrie Fraser
Company: Nexstar Network

ERIC GOES LIVE FROM WOMEN IN HVACR! On this episode, we are joined by Carrie Fraser from Nexstar Network.

Nexstar is a member-owned organization serving the trades. Carrie says that Nexstar’s goal is to coach and train the world’s best tradespeople to become the best business people.

Carrie has been with Nexstar for a little over 5 years. Her advice to those in the trades is to be able to adapt, and be consistent.

Carrie puts emphasis on the importance of pairing up with a best practices group and putting time and effort into the people on your team.

It all starts with your people. Share on X

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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