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Episode #96

How to Make the Most of Your Marketing Budget This Year

Now Streaming!


Guest: Crystal Williams
Company: Lemon Seed Marketing

On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

Crystal, similar to other guests we’ve had in the past, grew up in the trades! Her family business, McWilliams & Sons, has grown to three locations in Texas. Much of this growth has been attributed to their marketing efforts.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.

Eric also brings back the “Hold My Beer” segment!

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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