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Episode #100

Marketing Made Simple: Back to the Basics

Now Streaming!


Guest: Eric Thomas
Company: Rival Digital

On our ONE-HUNDREDTH episode, we are bringing back another installment of ‘Marketing Real Talk.’

Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.

The basics of marketing and the key to success is getting the right message to the right person, and the right offer, at the right time.

Eric talks about the importance of creating a want or a need in the trade industry.

A special thank you to all of our loyal listeners as we celebrate out 100th episode of The Smart HVAC Marketing Podcast.

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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