On this episode, we are joined by Heather Ripley of Ripley PR
Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying:
-Advertising: you control
-Branding: Happens overtime
-PR: When a 3rd party talks about you
Heather also discusses the different types of earned media, and proactive verses active PR and saying that PR is often overlooked and is of more value than you may think.Strategy is key when it comes to press releases. Click To Tweet
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
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