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Episode #141

The Best Practices for Advertising on Yelp

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Guest: Kellen Moen
Company: Viirl

On this episode, we are joined by Kellen Moen of Viirl Marketing.

Kellen Moen was a pro-baseball player, turned business owner. His business helps build the tech on top of yelp. He describes Viirl as the middle man between Yelp and the contractor.

In this episode, Kellen explains the best practices for contractors advertising on Yelp. Some of his tips include:

1. Look at what your listing looks like.

2. Know who is actively using the platform.

3. Have you made it easy to book via Yelp?

Kellen discloses the sweet spot with Yelp response times, as well as what he believes what the future of Yelp looks like.

You never want to be reliant on one lead source. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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