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Episode #104

The Importance of Knowing Your Numbers

Now Streaming!


Guest: John Michel
Company: BDR

On this episode, we are joined by John Michel from BDR

BDR is a company focused on coaching and training exclusively in the HVAC space.

BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.

We discuss the importance of making sure you have a marketing strategy centered around your maintenance program, giving your staff the tools to sell, and being upfront about costs on your website.

Make it easy for your customer to do business with you. Click To Tweet

The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

We do not own the rights to the songs in this episode. Should we need to remove it from the audio, contact us directly at

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